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	<title>Planet Interactive</title>
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	<link>http://www.planet-interactive.co.uk</link>
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		<title>Why Tweet?</title>
		<link>http://www.planet-interactive.co.uk/web/why-tweet/</link>
		<comments>http://www.planet-interactive.co.uk/web/why-tweet/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 11:30:34 +0000</pubDate>
		<dc:creator>Ashley Sheinwald</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[why series]]></category>

		<guid isPermaLink="false">http://www.planet-interactive.co.uk/?p=994</guid>
		<description><![CDATA[The value of twitter for business.]]></description>
			<content:encoded><![CDATA[<p>As part of the &#8220;Why series&#8221; we thought we&#8217;d continue in the social media vein. Social media is more than a buzz now, it&#8217;s an important marketing action and business process. It should no longer be an after-thought as it is a core media channel and needs to be treated as such.</p>
<p>Social media has moved onward and upward. Facilities to maintain your social media presence are now integrated to desktop and mobile operating systems. The fluidity at which we can maintain and update our profile has substantial increased and with the ease of these systems there really is no excuse not to be investing in the marketing opportunities available through social media channels as a whole.</p>
<p>It can be confusing as there are so many channels, but this shouldn&#8217;t be an obstacle this should be seen as an opportunity. You don&#8217;t need to be on every channel, you just need to find the channels that are most popular with your audience and where you can add the most value. Yes I said it again, add value! This is key when it comes to being social for business. You can chat, mention, locate yourself, talk about what you&#8217;ve eaten or who your latest crush is etc. through your personal accounts. When it comes to business it is important to maintain your integrity, your brand values and tone of voice. Your business social media channels are your business identity online, so keep it business-like.</p>
<blockquote><p>&#8220;The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.&#8221;<br />
<strong>Danielle Sacks</strong></p></blockquote>
<p>I mentioned food and what you&#8217;re eating and yes some people go overboard when Tweeting and this is what I&#8217;m referring to. &#8220;At NO-NAME coffee shop&#8221;, &#8220;Got the bus&#8221;, &#8220;Standing in line at the bank&#8221; etc. this is different from referencing a &#8220;traffic Jam on the M1&#8243;, or &#8220;delays on the Southbound London to Brighton Southern train-line&#8221;. These could actually be of value and you just happen to be in the right/wrong place at the right time. Back to the food reference, I know I mentioned about what ones eating, in the instance of &#8220;Cheese and Mozzarella sandwich for lunch&#8230; yum&#8221; then no, that is boring and go get a life; but the other day I Tweeted about <a title="Thai Lunch Tweet [Opens in a new window]" href="http://twitter.com/#!/iPlanetUK/status/186793167046184960" target="_blank">my Thai lunch</a> simply because it was of interest and could inspire someone with a new idea, enable someone to overlook the sandwich shop for a day and perhaps try something new and, well, because I thought it was of interest and really was something I didn&#8217;t know, hadn&#8217;t tried and so was worth informing others of regardless of the fact it was completely unrelated to our business model.</p>
<h2>Why Tweet?</h2>
<p>Twitter is a revolution in micro-blogging, a blog that exists of the back of the limitations of short messaging. Do you remember when an SMS text message was only 140 characters. I know it seems like a millennia ago but it really was just yesterday. Well, this is the basis of micro blogging &#8211; messages of 140 characters or less, short sharp direct communications. Messages of interest, of value, messages that inform and educate, messages that direct and create calls to action via links, images and now even video.</p>
<p>The fact is your audience is probably on Twitter, and that means you should be too. you should be aware of how you&#8217;re perceived online, what people are tweeting about (you), what&#8217;s trending, what&#8217;s hot and what&#8217;s not. Also, and in this scenario you need to be able to respond, to react and importantly to interact. The internet is an interactive medium and that is what is expected. You can interact with your audience directly, you can tweet, respond to tweets, re-tweet others great tweets, create a dialogue, direct message anyone who is following you, and generally build your brands profile.</p>
<h2>What to tweet?</h2>
<p>Ah, the treasure chest of value. What creates interest and value for your audience can be specific to your industry but here are a few examples:</p>
<ul>
<li>Product/service updates<br />
<strong>Releasing something new, updating something, let the world know</strong></li>
<li>Special offers<br />
<strong>Push traffic to your offers, or use short codes or verbal cues &#8211; think Starbucks &#8220;Hello my name is &#8230;&#8221; free latte</strong></li>
<li>Blog posts<br />
<strong>Help push some traffic to your blog or website</strong></li>
<li>Re-tweets<br />
<strong>Inform others of great tweets, or posts you find on someone else&#8217;s profile</strong></li>
<li>Current actions/processes<br />
<strong>Where you&#8217;re at with something</strong></li>
<li>Quotes of interest<br />
<strong>Something interesting or that tickles &#8211; there&#8217;s nothing wrong with a giggle as long as it is on brand</strong></li>
<li>Knowledge share<br />
<strong>A nugget of data</strong></li>
<li>Event status/programme status (events of the day)<br />
<strong>Think workshops/conferences (<a title="Hash Tags explained [Opens in a new window]" href="http://twitter.pbworks.com/w/page/1779812/Hashtags" target="_blank">using hash tags</a>)</strong></li>
<li>News<br />
<strong>If it&#8217;s news worthy, let it be known </strong></li>
</ul>
<blockquote><p>&#8220;Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.&#8221;<br />
<strong>Matt Goulart</strong></p></blockquote>
<p>The list can be as long or short as you like or as is of value to your users. You need to be creating content that your users want. They need to have a reason to want to follow you, to have your tweets in their media streams. Whether it&#8217;s because you&#8217;re always first on the scene with the news, with a gadget, with a technology or code snippet, or your are a leader in your field, you can share great advice, knowledge or simply because you&#8217;re really popular; well maybe not that one but you get the idea. The uses for Twitter are evolving daily from those mentioned to using the system as a help desk or advice network and much more.</p>
<h2>How often should I Tweet?</h2>
<p>How often you should Tweet really depends on how much content you have that adds value or is actually interesting. Some people/businesses Tweet all the time and I mean all the time, like every half an hour or more frequently at times. Others Tweet a couple of times a day, or week or whenever. There is no holy algorithm or statistic on the number of Tweets that will increase your audience and hence brand awareness, other than the fact that too many Tweets can kill a stream, turn off your audience and ensure that your followers start to un-follow you and or get stream blindness; where they start to not see your Tweets or pass them over as not having/adding value. If you find you have nothing to say or add, don&#8217;t Tweet, simple as that. Just remember, keep Tweeting so you maintain a visible presence, Tweet with style, Tweet with substance and stand out! Let&#8217;s call it Tweetequette.</p>
<h2>Spread your tweets</h2>
<blockquote><p>&#8220;LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know&#8221;<br />
<strong>Source unknown</strong></p></blockquote>
<p>There are arguments for and against this piece of advice, but to be honest we&#8217;re a great believer in visibility and brand awareness, but also because some people will only follow a single stream and so spreading your media across channels can be of value. Show your tweets on your blog, website, on your Facebook page and any channel you have access too.</p>
<p>It has been said that you should write for each channel independently, but this can be unfeasible or simply resource intensive. Having specific content; be it a promotion or an interactive game available via a specific channel makes sense in terms of using the technology available to you via that channel (Facebook apps/games) that you can&#8217;t use elsewhere, but that doesn&#8217;t negate the value of sharing your Tweets via Facebook, on your website as a stream etc. so that you can increase the visibility of these channels and hence create more followers and more interaction. The same goes for YouTube, you want to ensure you&#8217;re pushing your videos via all your channels, leaving them in your channel to be found just for your YouTube subscribers just doesn&#8217;t make sense, let everyone know about your new video or blog post.</p>
<h2>Is it a numbers game?</h2>
<p>Don&#8217;t get sucked into the numbers game. There is no value in having 1000s of followers if none of them are listening to what you are saying. There is much greater value in having less followers who are more engaged and will actually gain something from your offering and hence be more loyal customers, clients and brand advocates.</p>
<h2>Requesting a Re-tweet</h2>
<p>If your tweet is of interest and adds value then chances are the followers of your followers will find it interesting too. Statistics have shown that actually requested a Re-Tweet increases the re-tweeting statistics. Re-Tweets are when one of your followers re-tweets you message to their followers by the simple click of a button. You do this by simply stating &#8220;Please Re-Tweet&#8221; at the end of your message. Go ahead and try it.</p>
<p>Don&#8217;t delay any longer, get out there, get seen and get Tweeting. If you&#8217;ve had success Tweeting or have any great tips and tricks regarding twitter then please let us know in the comments.</p>
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		<title>Watsa happenin?</title>
		<link>http://www.planet-interactive.co.uk/client-work/watsa-happenin-recent-completed-commissions/</link>
		<comments>http://www.planet-interactive.co.uk/client-work/watsa-happenin-recent-completed-commissions/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 12:30:05 +0000</pubDate>
		<dc:creator>Ashley Sheinwald</dc:creator>
				<category><![CDATA[Client Work]]></category>

		<guid isPermaLink="false">http://www.planet-interactive.co.uk/?p=955</guid>
		<description><![CDATA[What we've been up to, some recent completed commissions.]]></description>
			<content:encoded><![CDATA[<p>Well we&#8217;ve been really busy which is not an excuse for not being so up to date with the blog or not posting more regularly, we simply feel our posts better serve you when they have some actual content that matters. Or at least is informative.</p>
<p>This is not a post about code, development, design per se it is simply a &#8220;Watsa happenin&#8221; post to let you know what we&#8217;ve been up to internally and what we&#8217;re doing.</p>
<p>Recently we&#8217;ve been working with a few new clients, &#8220;Brighton Film School Central&#8221;, &#8220;Sylvan Homes&#8221; and &#8220;Home Farm life&#8221; and &#8220;Sophie Sheinwald Photography&#8221;. Here&#8217;s a brief overview of the commissions we&#8217;ve completed for them recently.</p>
<h2>Brighton Film School Central</h2>
<p>We were commissioned to design and develop the Brighton Film School Central&#8217;s inaugural course microsite &#8220;<a title="Spring Break Film Course – Website" href="http://www.springbreakfilmcourse.co.uk" target="_blank">Spring Break Film Course</a>&#8220;. We inherited the foundation of the design (from their sister site &#8216;Brighton Film School&#8217;) but took it a step further, adding a little more polish and making it device agnostic with a fully <a title="What is responsive design? Which we blogged about recently here" href="http://www.planet-interactive.co.uk/technology/responsive-design-what-is-it/">responsive design</a> treatment.</p>
<p><a href="http://www.planet-interactive.co.uk/technology/responsive-design-what-is-it/attachment/sringbreakfilmcourse-ss/" rel="attachment wp-att-875"><img class="alignnone size-full wp-image-875" title="Spring Break Film Course screenshot of Desktop and iPhone screens" src="http://www.planet-interactive.co.uk/wp-content/uploads/2012/02/sringbreakfilmcourse-SS.jpg" alt="Spring Break Film Course screenshot of Desktop and iPhone screens" width="620" height="400" /></a></p>
<blockquote><p>We&#8217;re getting some great feedback, it looks really great. Just what we needed.<br />
<strong>Howard Seal</strong></p></blockquote>
<p>You can see from the screenshot the design references used, the colour highlights and illustration of Spring. On the right some screenshots of the site show the dynamic navigation as presented on a smartphone when scaled to this size etc.</p>
<p>We were also brought in to design and produce a flyer for the local marketing campaign for the course, which has been distributed city wide, and you can see below. We crafted a bespoke Quick Response code for the flyer to drive traffic back to the site as well and incorporated the design elements to key of the site design.</p>
<p><a href="http://www.planet-interactive.co.uk/client-work/watsa-happenin-recent-completed-commissions/attachment/sringbreakfilmcourse-flyer/" rel="attachment wp-att-956"><img class="alignnone size-full wp-image-956" title="Spring Break Film Course - flyer design" src="http://www.planet-interactive.co.uk/wp-content/uploads/2012/03/sringbreakfilmcourse-flyer.jpg" alt="Spring Break Film Course - flyer design" width="620" height="400" /></a></p>
<h2>Sylvan Homes</h2>
<blockquote><p>It looks amazing, we&#8217;re so happy with it. Thanks for all your hard work.<br />
<strong>Jon Kalviac</strong></p></blockquote>
<p>Specialising in eco developments, building and sustainable living and permaculture; Sylvan Homes provide courses in Yurt building from concept to completion in the &#8220;Future Roots&#8221; workshop-forest getaway in the surrounds of Brighton. We were commissioned to design a tri fold brochure to promote the courses locally. Working off the brief of &#8220;earthy colours and a graphic representation of some sort using roots and oak&#8221;, you can see what we produced in the image below, although there is a lovely embossed graphic emblazoned across the insert centerfold representing the roots growth into the earth as deep as the branches reach to the sky which looks great on the printed version.</p>
<p><a href="http://www.planet-interactive.co.uk/client-work/watsa-happenin-recent-completed-commissions/attachment/sylvanhomes-brochure/" rel="attachment wp-att-957"><img class="alignnone size-full wp-image-957" title="Sylvan Homes - Promotional Yurt Making Course Brochure" src="http://www.planet-interactive.co.uk/wp-content/uploads/2012/03/sylvanHomes-Brochure.jpg" alt="Sylvan Homes - Promotional Yurt Making Course Brochure" width="620" height="400" /></a></p>
<h2>Home Farm Life</h2>
<p>As part of our &#8220;site in a day&#8221; initiative, well basically we created the initiative of the back of this project. Why? Well we were approached by <a title="Home Farm Life website" href="http://www.homefarmlife.org" target="_blank">Home Farm Life</a> to help them promote their charity by creating a site in a day to present their image more favourably in the hope of securing some Lottery Funding and/or some corporate investment, to get their cause and the project off the ground and running.</p>
<blockquote><p>The result, produced within our deadline, is appropriate, streamlined and stunning.<br />
<strong>Dominic Arnold</strong></p></blockquote>
<p>Not what we would normally be involved in as we&#8217;re sticklers for process, planning, conceptualisation and quality assurance but we were available and willing to lend a hand for a good cause. Literally a site in a day as we had twenty four hours to complete the site and be live for whomever may wish/need/desire to view it following links in the proposals that had been submitted etc.</p>
<p>Considering the restraints we think that our responsive design enabled site is a bit of a smash and the initial reports back have been just as positive if not glowing!</p>
<p><a href="http://www.planet-interactive.co.uk/technology/responsive-design-what-is-it/attachment/homefarmlife-ss/" rel="attachment wp-att-874"><img class="alignnone size-full wp-image-874" title="Home Farm Life screenshot of Desktop and iPhone screens" src="http://www.planet-interactive.co.uk/wp-content/uploads/2012/02/HomeFarmLife-SS.jpg" alt="Home Farm Life screenshot of Desktop and iPhone screens" width="620" height="400" /></a></p>
<p>Delivered as a responsive site, the screenshots show the smartphone representation of the content and dynamic menus, although simple in design, it is aesthetic, functional, informative and responsive. For a &#8220;site in a day&#8221; we&#8217;re pretty chuffed.</p>
<h2>Sophie Sheinwald Photography</h2>
<p>A second phase of development was commissioned for Sophie Sheinwald Photography (SSP) with the brief, to incorporate a flexible eCommerce shopping cart and payment solution for her clients.</p>
<blockquote><p>Providing this level of granular flexibility and simplicity especially within the user interface for managing my galleries makes it a dream. I didn&#8217;t think it could be this usable and simple.<br />
<strong>Sophie Sheinwald</strong></p></blockquote>
<p>We developed a bespoke plugin to create some additional flexibility on pricing structures and available sizes within the content management system. This provides SSP the flexibility to set prices for specific sizes site wide with a granular approach that enables per gallery over rides for any aspect of the cart via single input controls (setting a specific price, on a specific size, for every image in a specific gallery, in relation to a promotion for example). Considering that a gallery can have hundreds of images, in multiple size variations SSP saw this as the saving grace to their solution, set once and it is applied to all the images via a single management screen. &#8220;Providing this level of granular flexibility and simplicity especially within the user interface for managing my galleries makes it a dream. I didn&#8217;t think it could be this usable and simple&#8221;. Hooking the system into PayPal also helps enforce the end user confidence in the security and reliability of the system which at this stage in the eCommerce requirements for <a title="Sophie Sheinwald Photography website" href="http://www.sophiesheinwald.com" target="_blank">Sophie Sheinwald Photography</a> is a perfect solution.</p>
<p><a href="http://www.planet-interactive.co.uk/client-work/watsa-happenin-recent-completed-commissions/attachment/ssp-cart/" rel="attachment wp-att-966"><img class="alignnone size-full wp-image-966" title="Sophie Sheinwald Photography Shopping Cart development" src="http://www.planet-interactive.co.uk/wp-content/uploads/2012/03/ssp-cart.jpg" alt="Sophie Sheinwald Photography Shopping Cart development" width="620" height="400" /></a></p>
<p>Don&#8217;t be shy let us know what you think in the comments, and if you&#8217;ve got a project brimming or simply need some great design or are considering developing or re-designing your website <a title="Contact us" href="http://www.planet-interactive.co.uk/contact-us/">get in touch</a> we&#8217;d love to hear from you!</p>
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		<title>Why blog?</title>
		<link>http://www.planet-interactive.co.uk/web/why-blog/</link>
		<comments>http://www.planet-interactive.co.uk/web/why-blog/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 12:30:26 +0000</pubDate>
		<dc:creator>Ashley Sheinwald</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[why series]]></category>

		<guid isPermaLink="false">http://www.planet-interactive.co.uk/?p=933</guid>
		<description><![CDATA[The essential truth on why to blog. So Why blog?]]></description>
			<content:encoded><![CDATA[<p>Well, you could blog for fun, for money, for amusement, for many reasons really. But as a brand communications agency our aim is to aid you in building your identity and raising your profile. So the question of &#8220;Why blog?&#8221; can be answered with a simple &#8211; to add value! Open a line of communication and you can raise your brand awareness and loyalty by being of service, providing value, adding interest, promoting trust or instilling some love.</p>
<h2>A little history</h2>
<p>Tim Berners-Lee, the acclaimed father of the World Wide Web, first posted a web page in 1992 at CERN (European Organization for Nuclear Research) that kept a list of all new web sites as they came online. This could have been the first blog though the term wasn&#8217;t created for years to come.</p>
<p>Blog was the 1999 word of the year for Meriam Webster Dictionary, defined as: a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer; also: the contents of such a site.</p>
<p>It was <a title="Wired post - Robot Wisdom on the street" href="http://www.wired.com/wired/archive/13.07/posts.html?pg=6" target="_blank">coined from the original term webLog</a> which was created by Jorn Barger in 1997 in his &#8220;Robot Wisdom Weblog&#8221;.</p>
<p>The short form, &#8220;blog&#8221;, was coined by Peter Merholz, who jokingly broke the word weblog into the phrase &#8220;we blog&#8221; in the sidebar of his blog Peterme.com in April or May 1999. Shortly thereafter, Evan Williams at Pyra Labs used &#8220;blog&#8221; as both a noun and verb (&#8220;to blog,&#8221; meaning &#8220;to edit one&#8217;s weblog or to post to one&#8217;s weblog&#8221;) and devised the term &#8220;blogger&#8221; in connection with Pyra Labs&#8217; Blogger product, leading to the popularization of the terms and the application now owned by Google.</p>
<p>You can read this <a title="Webdesigner Depot post - a brief history of blogs" href="http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/" target="_blank">interesting post</a> for a more detailed history of blogs and in <a title="WikiPedia history of blogs" href="http://en.wikipedia.org/wiki/Blog" target="_blank">more detail here</a> on Wikipedia.</p>
<p>Short and sweet huh! Lets move on, so why blog?</p>
<h2>The current Scene</h2>
<blockquote><p>Blogging is using a new medium for what it is good for – connecting and interacting.<br />
<strong>George Siemens</strong></p></blockquote>
<p>Social media as a whole is booming and it is simply because people want to interact. They want up to the minute information, events, deals, product info, viewpoints and/or opinions. But that does not make the blog any less valuable. Blogs are of value in that they can contain a lot more information, knowledge and opinion as well as provide means for a discourse that can resolve knowledge gaps, dispel miss-information or simply provide good will, knowledge share and resolutions.</p>
<p>There are blogs for everything, written by everyday people on things that interest them and then there are professional bloggers who specialise in blogging for money; however there is great value in businesses blogging to inform, educate and share with their clients, users, customers and the public, providing valued advertising and marketing avenues alongside valued information, opinion and knowledge.</p>
<p>I read blogs everyday, for different reasons. Whether to be informed on current business, design or development trends. Business information, lifestyle choices, events and social updates or simply for some comic relief. There are brands, products and organisations I keep up to date with via their blogs for one reason or another. But mainly because I can get a first hand viewpoint, perspective or insight into their products or services, learn how to do something differently, solve a problem, keep up to date on new products or services (before the rush) or just to be in the know (hell, I am a bit of an information junkie).</p>
<p>What started out as bloggers wanting to share their ideas on the Internet has blossomed into a revolution of information, and one not to be taken too lightly. For years, <a title="A blog collation site, from everywhere and anywhere" href="http://www.technorati.com" target="_blank">Technorati</a> traced 112.8 million blogs, which were multiplying faster than.. well rabbits. But that doesn’t make your possible blog any less valid, it simply shows how valuable it can be if done correctly, for the right reasons and in the right way.</p>
<h2>Benefits and tips</h2>
<p>In a very real sense a corporate, product or service blog is a marketing tool, it can provide value-able information on your products or services as a whole. Help you share the love or dispel myths, and it can help build your profile, increase brand awareness and loyalty.</p>
<h4>Be professional and be an expert</h4>
<p>You need to be professional about it, blog as a professional and share your knowledge. Be an expert in your field and a point of contact or excellence, show you care by responding to valid comments or requests for information. You can be opinionated, opinions count as long as they promote your communication and point of view and brand strategy. This can sometimes be a very valid edge to your blog, when combined with your professionalism and your level of excellence it can make you stand out from the crowd and give you a platform to market yourself, your organisation and why you’re different, better or whatever.</p>
<h4>Be creative</h4>
<p>Be creative, this can be in terms of how you communicate or the tone of your communication. This will be defined by your brand identity and the tone of voice you have identified for your communications. But regardless of this be professional, be of interest, there is nothing worse than a boring blog, a boring read or regurgitated information ones read a thousand times elsewhere. Be original, or at least have an original opinion and add value.</p>
<h4>The bottom line</h4>
<p>Blogging needs to be profitable, it needs to provide a return on investment. From a corporate sense it will be harder to track the value of a blog other than through pure metrics and analytics, which can hold great value in itself. But providing data on your brand awareness, increased loyalty, custom, trust and favour; that your blog is focused on increasing will be harder to track statistically; even though this is the reason for your blog.</p>
<p><strong>Lets recap:</strong></p>
<ul>
<li>its a marketing tool</li>
<li>share the knowledge</li>
<li>inform on your products and services</li>
<li>show you care</li>
<li>be interactive</li>
<li>be knowledgeable</li>
<li>be informative</li>
<li>be creative</li>
</ul>
<p>It&#8217;s important to realise their has to be an added benefit in blogging. Simply blogging for the sake of blogging, or because you&#8217;ve been told you need to blog, or blogging will improve your SEO (Search Engine Optimisation) is bad form or just bad advice.</p>
<blockquote><p>Have something to say worth saying.<br />
<strong>Ashley</strong></p></blockquote>
<p>By blogging you have to <strong>add value</strong>. Provide information that is either interesting, informative, opinionated or downright cool. The key to successful blogging for organisations and companies for products or services is to actually have something to say worth saying. Provide valid additional data, add that additional information, provide the inside scoop, open up your processes and most importantly communicate with your users, followers, the industry, professionals and the public.</p>
<p>If you make a point of making a point, of extolling excellence, of being a point of reference, of knowledge, or professionalism, of information, of interest or opinion then you can’t lose, you&#8217;ll be marketing and you&#8217;ll be adding value so you should start blogging.</p>
<p>If you want more information on blogging for business or setting up a blog for your website <a title="Contact us" href="http://www.planet-interactive.co.uk/contact-us/" target="_blank">get in touch now</a>.</p>
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		<title>Why this why that? &#8211; Presenting the why series</title>
		<link>http://www.planet-interactive.co.uk/web/why-this-why-that-presenting-the-why-series/</link>
		<comments>http://www.planet-interactive.co.uk/web/why-this-why-that-presenting-the-why-series/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 12:15:18 +0000</pubDate>
		<dc:creator>Ashley Sheinwald</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[why series]]></category>

		<guid isPermaLink="false">http://www.planet-interactive.co.uk/?p=899</guid>
		<description><![CDATA[because information is useful...]]></description>
			<content:encoded><![CDATA[<p>This starts the why series. Why, because we get asked a lot of questions and figure it&#8217;s better to share the answers on mass and fill the void. I’m not always sure there is a void out there when it comes to &#8220;the why&#8221;, but as clients keep asking &#8220;why&#8221; &#8211; well, here is a better way to provide the because&#8230;</p>
<p>So, you have a company, a product, a service or specific talent. Maybe you&#8217;ve been doing this a while or you could be just starting out with a new career or venture, it does not matter, you&#8217;re on the web (we know because you are reading this) and so the why series is for you.</p>
<p>The structure of the posts appears below, want a post on a specific &#8220;why&#8221;, go ahead and let us know in the comments. Anyway the format will look like this.</p>
<ul>
<li>Question: Why &#8230;?</li>
<li>Overview of the subject, in brief &#8211;  it wont be encyclopedic</li>
<li>Present the the status quo or the current scene</li>
<li>Delve a little deeper</li>
<li>Explain some benefits</li>
<li>Share some tips</li>
<li>Conclusion</li>
</ul>
<p>This is a rough outline and I&#8217;m sure it will evolve as we continue with the series, but this is a pretty good starting point.</p>
<p>Got any questions, comments or suggestions then please post below.</p>
<p>Oh, by the way, the fist post coming is &#8220;Why blog&#8221; &#8211; seems pertinent huh!</p>
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		<title>What is responsive design?</title>
		<link>http://www.planet-interactive.co.uk/technology/responsive-design-what-is-it/</link>
		<comments>http://www.planet-interactive.co.uk/technology/responsive-design-what-is-it/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 11:45:34 +0000</pubDate>
		<dc:creator>Ashley Sheinwald</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[responsive design]]></category>

		<guid isPermaLink="false">http://www.planet-interactive.co.uk/?p=858</guid>
		<description><![CDATA[Device agnostic websites, the how!]]></description>
			<content:encoded><![CDATA[<h2>Responsive design</h2>
<p>OK, OK not a another post on responsive design (if you&#8217;re a coder you&#8217;ve no doubt read up lots on this recently), but  this is a pinnacle subject at the moment and is very exciting for website owners. It maybe hip right now as all the &#8220;cool kids are doing it&#8221; and for good reason. This is not a coding blog post, this is for those of you who simply want or need to know what&#8217;s out there and what your options are.</p>
<p>Responsive design is the solution for device agnostic websites. We&#8217;ll be discussing (in another post) the preference between when to just respond or when to build an app. But for now what is responsive design? Why is it important? And what are these media queries people are talking about?</p>
<p>Well firstly you may or may not know &#8216;What is a media query&#8217;? So lets start there.</p>
<h2>Media queries</h2>
<p>These are the foundation to the presentation layer (done with styling code) on how to make your website display appropriately on different devices, that have different screen resolutions, possible orientation and pointing devices verses fingers etc. No more needing to pinch and zoom on iPhones, text that is readable, structured to the available screen real-estate and presenting or hiding content as appropriate.</p>
<p>Actually <a title="Media queries - W3C recommendations - responsive design foundations" href="http://www.w3.org/TR/2002/CR-css3-mediaqueries-20020708/" target="_blank">media queries</a> have been around for forever, as web developers we’ve been using them for the website (screen), projectors, to create print styles (print) and for assistive technologies when required for a long time.</p>
<blockquote><p>A Media Query consists of a media type and one or more expressions to limit the scope of style sheets.<br />
<strong>W3C</strong></p></blockquote>
<p>More recently though <a title="Media query websites showcase" href="http://mediaqueri.es/" target="_blank">Media queries</a> have had a bit of a steroid injection. Now we can specify the width or hight of a screen, viewport (the actual web browsers dimensions), the orientation of a device and set boundaries for execution (these are the elements used in the coded queries). This essentially means we can now start to deliver a user experience based on the device that is viewing/interacting with our content. Being able to restructure our content for the best experience, provide usable navigating systems and images based on the device is invaluable.</p>
<p>This is where the web has been going for a long time, it&#8217;s just taken it’s time to be realised. Thankfully, though we still see it and it makes us cringe, the days of &#8216;this site is best viewed in Internet Explorer at 800 x 600 resolution&#8217; are gone. They should have been gone along time ago and for some of us they were, but now we have a way to actually deliver responsive sites that organically adjust, scale and present themselves at their best, a bit like we should when we’re meeting that special someone.</p>
<h2>Responsive design on recent projects</h2>
<blockquote><p>Enough of depicting &#8211; now it is time to build.<br />
<strong>Rodchencko</strong></p></blockquote>
<p>The web is starting to adjust to the hardware technology users are using to view their content on. The statistics for devices used to view the web are changing rapidly and are actually quite astounding. The increase in mobile web as we’ve <a title="Flash is dead!" href="http://www.planet-interactive.co.uk/technology/flash-is-dead/">mentioned before</a> but also tablet usage, netbooks etc.</p>
<p>Some of our more recent web projects that have been developed to be responsive include the <a title="Spring Break Film Course – Website" href="http://www.planet-interactive.co.uk/projects/spring-break-film-course-website/">Spring Break Film Course microsite</a> which scales to deliver the content which is pertinent to the user dependant on the device they are viewing it on. Rescaling images as well as restructuring the presentation of the navigation to make best use of the technologies and users screen size. Why take up the available screen with the navigation when the user should be reading the content, just let them get the navigation when they want to move on, and that’s just for starters.</p>
<p><a href="http://www.planet-interactive.co.uk/technology/responsive-design-what-is-it/attachment/sringbreakfilmcourse-ss/" rel="attachment wp-att-875"><img class="alignnone size-full wp-image-875" title="Spring Break Film Course screenshot of Desktop and iPhone screens" src="http://www.planet-interactive.co.uk/wp-content/uploads/2012/02/sringbreakfilmcourse-SS.jpg" alt="Spring Break Film Course screenshot of Desktop and iPhone screens" width="620" height="400" /></a></p>
<p>View the <a title="View the Spring Break Film course Microsite" href="http://springbreakfilmcourse.co.uk" target="_blank">Spring Break Film Course microsite</a></p>
<p>The <a title="Home Farm Life – Website" href="http://www.planet-interactive.co.uk/projects/home-farm-life-website/">Home Farm Life website</a> also uses responsive techniques to deliver mobile and tablet versions. Designed and developed in a day as a special charity commission; this was still able to be incorporated because it’s important that the user can read the content with ease, and we hope it helps them get their community sponsorship and Lottery Funding.</p>
<p><a href="http://www.planet-interactive.co.uk/technology/responsive-design-what-is-it/attachment/homefarmlife-ss/" rel="attachment wp-att-874"><img class="alignnone size-full wp-image-874" title="Home Farm Life screenshot of Desktop and iPhone screens" src="http://www.planet-interactive.co.uk/wp-content/uploads/2012/02/HomeFarmLife-SS.jpg" alt="Home Farm Life screenshot of Desktop and iPhone screens" width="620" height="400" /></a></p>
<p>View the <a title="View the Home Farm Life Website" href="http://homefarmlife.org" target="_blank">Home Farm Life website</a></p>
<p>Simply put no website should be built without these considerations taking place, but is it really the ultimate solution?</p>
<h2>Solutions</h2>
<p>There is more to the web than the desktop computer. Bandwidth is an ever increasing issue especially with the increasing trend to the mobile web. With responsive design we have a foundation for growth and development of scalable solutions.</p>
<p>But what about other aspects I hear you cry. Well I don’t &#8220;hear you&#8221; but here goes, images&#8230; yup images are the fulcrum of the mobile issue. We have scripts and styles which should all be <a title="Speed up your website" href="http://www.planet-interactive.co.uk/speed-up-your-website/">reviewed, collated and compressed</a> and where possible gzipped; because this simply increases the speed regardless of where the site is viewed. But images! why deliver an image that is produced for the desktop (in terms of size and weight) to the mobile device? Well we don’t have to anymore, a new solution has come about (well not so new but it is maturing nicely) which enables developers to deliver a re-scaled and compressed image dependant on the resolution of the device viewing the site. <a title="Adaptive Images code base" href="http://adaptive-images.com/" target="_blank">Adaptive images</a> are the the way to go, this could be a post in itself but for now check out this great open source project.</p>
<p>Phew, that was a bit of a mouthfull&#8230; anyway, we look forward to more solutions like this in the coming months and say “Yay, to responsive design” and the rise of device agnostic content presentation.</p>
<p>If you’re interested in a new site, a revamp of your current site or any of our services we’d love to hear from you, so come <a title="Contact us" href="http://www.planet-interactive.co.uk/contact-us/">say hello</a>.</p>
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		<title>Flash is dead!</title>
		<link>http://www.planet-interactive.co.uk/technology/flash-is-dead/</link>
		<comments>http://www.planet-interactive.co.uk/technology/flash-is-dead/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 11:15:46 +0000</pubDate>
		<dc:creator>Ashley Sheinwald</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.planet-interactive.co.uk/?p=740</guid>
		<description><![CDATA[Adobe announced mobile Flash is dead, but does it still have a place on the web...]]></description>
			<content:encoded><![CDATA[<p>A while ago we tweeted that Flash is dead. Presumptuous, maybe, the reality is a little less clear but being refined daily.</p>
<h2>Should we develop Flash sites?</h2>
<p>The simple answer to this is, maybe not so simple. On the whole yes, Flash is dead. The bygone era of Flash websites has had it’s day. To bolster this view even Aral Balkan the famed Flash developer and evangelist was sidelined by Adobe for his comments a few years ago that Flash was a technology on the way out.</p>
<p>As <a title="Aral Balkan speaks out about the state of Flash" href="http://www.netmagazine.com/node/1606">Aral states</a> Flash was adept at producing uniformed cross browser solutions in the days of the strict browser wars, non standard compliance to any and all technologies; when getting sites to look and interact the same was more than a chore if not neigh on improbable. But this was a solution in the era of desktop only solutions, and the world has moved on.</p>
<p>This opinion thrust itself to the forefront of technological circles as Apple launched their iOS devices and blanket banned mobile Flash. The reasoning was the user experience, a view that the users perceptions of the Apple hardware could be damaged and hence affect the brand. This was mainly because of the plethora of poorly conceived and coded Flash websites that hog computer processors and crash browsers. Okay, I do love Apple products but from a non-biased view I do understand the standpoint they took.</p>
<p>Many developers were in uproar but the simple fact is—users don’t understand the difference between a Flash or HTML website, and they certainly don’t understand when it is the site that has frozen their device as opposed to the device itself; and this simply leads to a branding issue of the reliability of the technology. Especially when you pay a premium for the hardware from Apple. Some may say rightly so, some balk at the cost; honestly speaking it is best to use one or some of their products and make your own mind up.</p>
<h2>Should I still use Flash?</h2>
<p>Well, if you are developing a new site you have to consider your user base a first point of call. If you are developing a site for all users, consumers and being wholeheartedly focused on delivering communications, services or selling products to be used by anyone and everyone; then yes for you &#8220;Flash is dead&#8221;. You also need to consider the cost of developing in Flash, maintaining a Flash based product and even more to the point—updating a Flashed based product. The web moves at high velocity and keeping your products fresh using Flash can be a task.</p>
<blockquote><p>if you&#8217;re starting a new web project, do not use Flash for it.<br />
<strong>Aral Balkan</strong></p></blockquote>
<p>If you have an unlimited fund to maintain multiple versions (we always had to produce non Flash based versions with our Flash sites to ensure accessibility), or you are producing a web only (desktop computer web that is) interactive game or bespoke application then go ahead. Otherwise consider seriously your reasoning for wanting a Flash site.</p>
<h2>Mobile is the new Black!</h2>
<p>Does your site work on mobile? It should do! As <a title="PayPals figures for Black friday 2011" href="https://www.thepaypalblog.com/2011/11/mobile-shopping-more-popular-than-ever-before-on-black-friday/">Paypal released it’s figures</a> this last Black Friday, mobile purchases were up over 500%. Yes, you read that correctly, over 500%. People really are reaching for their smart-phones for everything and from anywhere.</p>
<p>Put it this way, I was very recently (not on Black Friday) standing in a bookshop browsing and I saw a book I wanted. Now normally the urge to have it in my hand and walk out the shop with it takes over, and the impulse purchaser in me lines up with that feeling of glee. But this time, I took out my phone, a very quick search found the title, gave me the current purchase options and prices and guess what; I could have it tomorrow delivered to my address for less than half the price of what I was looking at. So while standing in the bookshop I purchased it online via my phone. I left the shop empty handed as you really can’t fight savings like that. The next day it was delivered as promised at a substantial saving. What can I say!</p>
<p>Why the little personal retail shopping story? If the sites I looked at were in Flash I wouldn’t have been able to see them on my phone (yes I have an iPhone) and wouldn’t have been able to make my purchase there and then. Because the web is a now medium, it is instant, it can be impulsive and it is now everywhere.</p>
<h2>Does Flash have a place?</h2>
<p>OK, the reality as I stated earlier isn’t as simple as all that. Flash isn’t exactly DEAD. Yes Adobe have formally released the statement that “<a title="Adobe statement - Mobile Flash is dead" href="http://blogs.adobe.com/conversations/2011/11/flash-focus.html">mobile Flash is dead</a>” as covered by the <a title="The Guardian article on the death of Mobile Flash - Flash is dead" href="http://www.guardian.co.uk/technology/2011/nov/09/adobe-flash-mobile-dead">broadsheets</a> and have also released statements and software solutions to focus on HTML5 technologies (namely <a title="Adobe Edge BETA" href="http://labs.adobe.com/technologies/edge/">Edge</a>). This could possibly be interesting (I haven&#8217;t played with it yet) but it also looks like it could be a little step backwards &#8211; a bit like the Dreamweaver animations of the mid 1990’s Dynamic HTML. But as for Flash… Well Apple actually relaxed the app store rules to allow third party compilers (non apple software developers ability to spit out their code as apple code) to create apple based coded applications. So Flash as the underlying technology of &#8220;Flash Develop&#8221; and &#8220;Adobe Air&#8221; have focused their solutions towards developers ability to maintain their invested educations into the technology, as a way towards delivering operating system specific applications for devices. Which is what they should have done a few years ago.</p>
<h2>Long live HTML5!</h2>
<p>Well, now that‘s another post altogether.</p>
<p>With regards the death of Flash, this is just my opinion from where I stand within the industry after sixteen years of developing. And yes I was once an avid Flash developer. To say I loved it is an understatement, it wasn’t that long ago we revelled in our ability to (using Adobe FLEX) develop hi octane Rich Internet Applications. But now… where we are down this long technological road—that showed itself to be the short sighted approach. We weren’t to know and neither were many others, hence the furor and debates that rage on the Internet on this very subject. But we are realists and more to the point we are here to promote brands and experiences online and you just can’t do that with half a solution. A solution has to encompass all devices, for all the users all of the time.</p>
<p>Do you have an opinion, a comment, agree or disagree. Let us know what you think in the comments?</p>
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		<title>New flyer design for Sophie Sheinwald Photography</title>
		<link>http://www.planet-interactive.co.uk/design/flyer-design-for-sophie-sheinwald-photography/</link>
		<comments>http://www.planet-interactive.co.uk/design/flyer-design-for-sophie-sheinwald-photography/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 14:08:17 +0000</pubDate>
		<dc:creator>Ashley Sheinwald</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.planet-interactive.co.uk/?p=718</guid>
		<description><![CDATA[See what we did]]></description>
			<content:encoded><![CDATA[<p>Having completed her new website and stationary Sophie asked us to design some flyers for her local promotion and marketing.</p>
<p>We designed a full colour, double sided, 350 gram glossy postcard sized (A6) flyer for her. She was delighted with the results so we thought we&#8217;d post this quick update.</p>
<p>We&#8217;d love to get your feedback, so please let us know in the comments what you think.</p>
<h2>Flyer design &#8211; front</h2>
<p><img class="alignnone size-full wp-image-719" title="Front of flyer design for Sophie Sheinwald Photography" src="http://www.planet-interactive.co.uk/wp-content/uploads/2011/11/ssp-flyer-front.jpg" alt="Front of flyer design for Sophie Sheinwald Photography" width="620" height="438" /></p>
<p>Focusing the front of the flyer on her portrait photography. We surveyed some of her work to choose an image that had some emotional impact and showed the quality of interaction and artistry she produces. We think this is a winner! We maintained the minimalist design detailed in the brand identity we created earlier in the year, and incorporated a subtle tab to reference her request to offer a 10% discount to anyone booking from the promotion; without impacting on the image and to allow it breath. What do you think?</p>
<h2>Flyer design &#8211; back</h2>
<p><img class="alignnone size-full wp-image-720" title="Back of the flyer design for Sophie Sheinwald Photography" src="http://www.planet-interactive.co.uk/wp-content/uploads/2011/11/ssp-flyer-back.jpg" alt="Back of the flyer design for Sophie Sheinwald Photography" width="620" height="438" /></p>
<p>The back of the flyer was designed to highlight the services offered and her contact details. Sophie Sheinwald Photography offers professional photography for weddings, events and portraits as shown on the front of the flyer. Again we maintained the simplicity of design to focus the attention on the image. Using single images allows the work to speak for itself. More images and full galleries of her work are available on her website which is referenced on this side of the flyer; along with her Facebook page and twitter feed details. Sophie Sheinwald really does capture special moments in a relaxed and professional manner with an artistry that speaks for itself.</p>
<p>What do you think of the flyer? Would you pick one up? Would it make you want to contact her for your special event, personal or family portrait session? Drop a comment below and let us know your views, comments or critique. Thanks!</p>
<h2>Featured</h2>
<p>Sophie sheinwald can be contact for any special occasions, weddings, bar-mitzvahs, parties, personal or family portrait sessions on 07976 958 654 or you can email her directly on sophie [at] sophiesheinwald [dot] com or leave her message through her <a title="Sophie Sheinwald Photography website" href="http://www.sophiesheinwald.com" target="_blank">website</a>.</p>
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		<title>A decade on</title>
		<link>http://www.planet-interactive.co.uk/misc/a-decade-on/</link>
		<comments>http://www.planet-interactive.co.uk/misc/a-decade-on/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 09:36:57 +0000</pubDate>
		<dc:creator>Ashley Sheinwald</dc:creator>
				<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.planet-interactive.co.uk/?p=643</guid>
		<description><![CDATA[Time for a new face after ten years, but haven't we aged well.]]></description>
			<content:encoded><![CDATA[<p>Wow, it&#8217;s been a decade and yet it only feels like yesterday that Planet Interactive was founded back in 2001. Thankfully we&#8217;ve been really busy and lucky to work with some amazing clients.</p>
<p>Our <a title="Planet Interactive OS – Website, project information" href="http://www.planet-interactive.co.uk/projects/planet-interactive-desktop/">first site</a> was an interactive exploration into the concept of operating system (OS) design for the web. A community concept, a showcase of interaction, some completely off topic areas like the snack shack (quick office recipes &#8211; as we often missed lunch) and an interactive forum as well as news and the standard corporate services and projects information you would actually expect from a design agency website. Interchangeable desktop colours or branded images, music selection, icon and window locations etc. all stored by your registration; coded to revert to exactly how you left it upon retuning to the site, was not expected! It seems futile now as this type of customisation has become the norm, rich internet applications (RIA) have engulfed the web to represent our working and social lives online. But that wasn&#8217;t the case back then.</p>
<p>Back to present time, we&#8217;d simply like to say:</p>
<blockquote><p>Welcome to our new site and blog.</p></blockquote>
<p>We&#8217;re going to be covering some interesting stuff here. Obviously updating our readers on our progress and any current project highlights, but also industry insights and news, design and coding spotlights, maybe a tutorial or two and a focus on marketing, communications and social media.</p>
<p>So <a title="Planet Interactive on Facebook" href="https://www.facebook.com/iPlanetUK">like us</a>, <a title="Planet Interactive on Twitter" href="http://twitter.com/iPlanetUK">hear our chirp</a> or subscribe to the <a title="Planet Interactive RSS feed" href="http://www.planet-interactive.co.uk/feed/">RSS feed</a>. We wont be spamming, we wont be bombarding your inbox, we will only post when we have something interesting or something newsworthy or of interest to the industry or business.</p>
<p>We hope you like the new look and if your interested in any of our services please <a title="Contact us for more information on what we can do for you and your business" href="http://www.planet-interactive.co.uk/contact-us/">get in touch</a>.</p>
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