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Carritech Telecommunications – Branding

Carritech Telecommunications Brand development

Carritech is a global technology partner specialising in the provision of telecommunications products and services to both fixed and mobile network operators, as well as major multi-national organisations such as energy companies, banks, manufacturers and other types of businesses.

Carritech commissioned us for the rebrand and redevelopment of their visual identity.

We created a strong, fresh and trustworthy brand using a bold clear wordmark. We developed the brand icon referencing their global client base and business operations. Together these elements support and highlight Carritech’s professional, ecological and ethical values and credentials.

We produced the Carritech brand identity system and supporting guidelines. Additionally supplying business templates and collateral for internal and professional printing.

Deliverables

Development of the identity, including the logo, literature, corporate guidelines and stationary. We initiated a thorough landscape analysis and global colour evaluation. Design concepts were presented and refined. The finalised artwork was then used as the basis for the identity, developing the full corporate guidelines, typographic styles and corporate colour palette and brand assets.

Responsibilities

Competitor analysis, landscape review, strategy, design and artwork.

Technologies used

Illustrator inDesign Photoshop

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