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What do we actually do?

What we do

Digital media enables an intimate interaction between your brand and your customers. We take a strategic and user-focused approach to digital design: analysing your objectives and the needs of your key audience segments to create attractive, intuitive and user-friendly websites.

We believe in a fully integrated approach to web design, technical build and digital marketing. We entwine your digital strategy into your online solutions to fully integrate your front end designs with your backend content systems and your offline communications materials and brand as a whole. Everything works and importantly works together seamlessly.

Planet Interactive deliver excellence across digital media platforms. Graphic design, website design and build through to digital strategy and marketing. We work collaboratively with our clients to ensure that their business and online objectives are met by our digital/social media campaigns and site designs. Our methodology involves an iterative process; competitor analysis, market position, content analysis, architectural design which all leads to an informed graphic design promoting user experience and correct use of technologies to ensure success and return on investment.

Our services include:

Branding

Branding is your identity, your identity as an entity in the market. What sets you apart, how do your customers, clients feel about you, towards you. Branding gets right to the core of your business’ values. It is about discovering and communicating the essence of your business and what it delivers to your customers. In effect, your brand creates your business’ reputation and its ‘personality'; how you’re perceived, how you interact with your customers, your tone of voice, your beingness. A strong brand can make your business stand out from the crowd. With the competitiveness of the market no matter what your proposition, Branding is essential to success. Learn more about our branding services.

Design

Creativity is our lifeblood, we live for it day in and day out, it’s what makes us tick. Offline or online we design to inspire, to communicate your message effectively and create an emotional response. That’s what makes a difference. Our highly creative team are skilled at developing designs which bond your brand values with the needs of your key audience. Learn more about our design services.

Strategy

We offer a complete Digital Strategy management process that seeks to understand and meet your online objectives. Having a web presence is not the be or the end of your journey as you know, or you wouldn’t be reading this. There is a vast array of options and opportunities on the Internet and we strive to drive maximum commercial success for you.Your customers demand digital experiences that are both useful and usable. We identify new ways to meet their needs, and align everything you put online with your organization’s goals.

Together we identify your site objectives and audiences: developing personas to map user journeys and create intuitive information architectures (IA). Our creative is original, innovative and on-brand; while the build stage integrates ecommerce, back end systems, databases and the most appropriate content management system where applicable. Learn more about our digital strategies.

User Experience

What experience do you provide your users? Do they know what to do, where to go, how to get the information they want or need? Even the best information misses its target if your customers can’t find it. Simply put if your customers can’t find it, it doesn’t exist. We structure your information so that finding everything and anything is quick, easy and intuitive within documents or digital experiences.

Accessibility

You want to reach the maximum number of potential clients/users for your product or service. You wouldn’t put a barrier across the entrance to your store or office so why place a potential barrier across your digital offering. Accessibility (ability to access) ensures the largest potential use for your digital solution or site. By conforming to industry standard best practice we ensure your site is not hindered by the technology it uses and ensures your site conforms to government guidelines.

We build websites to conform with the Web Content Accessibility Guidelines 2.0, aiming to achieve Level AA conformance. These guidelines are the industry standard for assessing the accessibility of websites and are adopted by companies and organisations around the world. We are also fully aware and compliant with the requirements detailed in PAS 78: Guide to good practice in commissioning accessible websites which is a Publicly Available Specification published on March 8, 2006 by the British Standards Institution (BSI) in collaboration with the Disability Rights Commission(DRC). It provides guidance to organisations in how to go about commissioning an accessible website from a design agency. It describes what is expected from websites to comply with the UK Disability Discrimination Act 1995 (DDA), making websites accessible to and usable by disabled people. Learn more about our user experience solutions.

Development

Using the right technologies the right way. Planet Interactive uses cutting edge development practices incorporating agile development methodologies to ensure rapid development possibilities. Planet Interactive develops future facing digital solutions coding to the highest standards in the industry so you don’t have to worry about it. The site will look and act as it is designed to and everything under the hood is handled by us so it just works. Learn more about our web design and development services.

Speed up your website

Our RC3 “Speed up your website” package was developed to ensure your site and your users benefit from the website speed increases available from our “review, collate and compress” procedures.

Now also a factor in Google’s search ranking algorithm, your website can gain a speed advantage and save your users and your web server bandwidth costs. Learn more about our “Speed up your website” package.

Social Media

With a genuine, consistent and appropriate voice, social media is a great way to create a dialogue and build customer loyalty. We take a pragmatic, sustainable approach, establishing multiple paths for you and your customers to connect. We understand the power of Blogging, Facebook, Twitter, YouTube and how integrate them so add value and simplify your delivery with these media channels.

SEO and Online Marketing

Building an online presence extends far beyond launching your new website. With so much competition out there, success rests upon being able to attract the right kind of visitors. Planet Interactive deliver results through Search Engine Optimisation, Pay Per Click, email marketing and social media engagement. It all starts behind the scenes with the raw code, and evolves into your Search Engine Optimised sites campaign moving forward. Learn more about our Social Media solutions.

Hosting

We provide hosting for personal sites and SMEs directly, it all depends on your needs and requirements but having your solutions managed by us simplifies everything for you. We are here to help. For large corporations or simply heavy traffic sites or intensive digital solutions we partner with Rackspace or a supplier of your choice to obtain fully managed dedicated servers. Learn more about our Hosting solutions.

Video

Video allows you to take on a whole new dimension, it is the biggest competitor to shopping in a store itself. Video allows you to connect with your users, allow them to spend more time with you and promote your product, service or brand.

The face of the Internet is an ever evolving landscape of advances in connectivity, technology and communication. Video is not new to the web but the way in which users are able to connect is. The emotional impact of video can not be understated. The way in which users react to video content has been proven time and again, video can entertain and inform visually complex ideas; video is transformational. Whether it be products, services, interviews, testimonials, reviews or simply your staff saying hi, video can make all the difference. Learn more about our Video services.

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