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Branding and identity development

Branding

Planet Interactive is a Brighton based agency, that offers clients a full range of branding services, in order to provide a holistic approach to brand development, management and communications. Your brand resides within the hearts and minds of your customers, clients, and prospects. It is the sum total of their experiences and perceptions of your business, developed from the core of your business values.

Branding is about discovering and communicating the essence of your business and what it delivers to your customers. In effect, your brand creates your business reputation and its ‘personality’. A strong brand can make your business stand out from the crowd and allow people to have an emotional response with your product or service.

The public is the only critic whose opinion is worth anything at all.

Mark Twain

Brand strategy is the process whereby the ‘offer’ is positioned in the minds of your customers. Brand architecture is the organising structure that helps to specify that relationship. We start off by understanding the role of the brand within the organisation itself before we can help grow and sustain the business.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Building brand value is a continuous process activated by delivering on your promises. This establishes trust and loyalty from your customers, generates employee pride and creates value.

We are an enthusiastic, innovative, strategic and experienced team of professionals that apply creative flair and strategic vision to our clients brand problems. We deliver effective results that add real commercial value.

Following the initial overview of your current market position or proposed market entry, we work with you to define your brand. The areas of expertise offered are as follows:

Defined strategy

  • Brand type (Monolithic, Endorsed or independent)
  • Brand proposition
  • Brand values

Identity development

  • Brand perceptions
  • tone of voice

Visual identity/Assets

  • Logo (logomark, typographic or both)
  • Typeface
  • Photographic
  • Literature
  • Packaging/Merchandising

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