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Media is the main means of mass communication. Social is an activity based on interaction. Therefore Social Media is the interaction of users, clients or customers through mass communication channels.
Traditional media is a single inbound flow of information; newspapers, radio and television etc. With the growth of digital media platforms the Internet and mobile, media has evolved to incorporate a bi-direction interaction in a social sense. People no longer simply listen to what a brand says it is, they discuss and debate it. A brands reputation and market share is truly user driven.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Social media is a phenomenon that cannot be ignored. Facebook has around 600 million users, Twitter has roughly 200 million and YouTube is simply a video giant. That’s millions of people who are using social media to communicate with friends and colleagues; to recommend products to each other; to ask questions, research services and more. By embracing social media, businesses can open themselves up to a world of new opportunities and potential customers.
Planet Interactive social media solutions cover a range of business objectives and can be tailored to suit your company.
Any website that invites you to interact with the site and with other visitors falls into the definition of social media.
But what do you do with all these new Social Media channels?
Businesses now need to see how they’re perceived online and have the resources to change it. Social media can provide both. It provides an outlet, a means of communication and dialogue to create, enhance, mend reputations and build brand awareness/loyalty.
A sincere interaction with your audience is imperative. This type of engagment is where your business will start to see the real benefits of social media. By involving your business in some of the many conversations going on out there around your products, services or industry the possibilities are endless. You can extend your reach, build momentum, increase recommendations and sales; and that is just the start.
Now that your business is actively participating in the social landscape, it’s crucial that you harness the power of conversation to add value to your offering. Twitter, facebook and youTube etc. are not about what you had for lunch or drinks with your colleagues, it’s about adding value. All your social media channel contributions need to add value to your brand. Distributing your content, sharing your knowledge, informing about your products, services, offers and support.
Using social commerce, you can drive sales by giving your customers the power to review products, answer other customers’ queries and recommend you to their friends. Content written by customers for customers is better than anything that a marketing expert could produce. We used to say content is king, nowadays the buzz and the reality is that user generated content (UGC) is king.
Social media engagement is invaluable when it comes to customer service. Potential and existing customers see responsiveness from companies, and those companies earn their trust. People accept that no business is perfect. All they ask is that you’re alert and attentive. With social media, possible customer service issues can be highlighted and addressed immediately, leaving you with happy or at least informed customers, which in turn means repeat custom and plenty of recommendations. This increases your brand popularity and ranking as well as possibly even reducing your customer services and support costs.
Social media is the forefront of marketing and brand awareness technology at your fingertips. The key benefits that social media can enhance for you are:
To discus social media in more detail and find out what we can do for you, we’d love to hear from you so get in touch.