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360 Fitness and Coaching – Branding

360 fitness and coaching brand development

Dean Rahaman is 360 Fitness Coaching, an all round personal trainer, fitness and sport rehabilitation coach. Dean has an (un)healthy obsession for Kettle Bells and ViPR training methods as a complete training system. And he's not wrong, from our taster sessions he knows his stuff and this stuff really works!

360 fitness and coaching deliver a world class experience. Producing unparalleled client results through fun, science and education.

We developed the visual identity and branding. The clear crisp type and strong passionate colours. The division marker represents Dean’s complete holistic approach and fitness and coaching expertise.

It’s simple and direct, representing the harmony of knowledge and activity. With subtle design touches and visual enhancements like spot UV on printed assets. Additionally we provided print management and proofing services, from concept to completion.


Development of the identity, including the logo, literature and stationary. Following an interactive workshop we presented a selection of design concepts  for evaluation. Dean selected the final design. We finalised the artwork as the basis for the identity moving forward.


Competitor analysis, strategy, design and artwork.

Technologies used

Illustrator inDesign Photoshop

Other projects

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