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BBC Swingometer – application

Peter Snow online swingometer

The British Broadcasting Corporation (BBC) is a British public service broadcaster. Its main responsibility is to provide public service broadcasting in the United Kingdom, Channel Islands and Isle of Man. The BBC is an autonomous public service broadcaster that operates under a Royal Charter and a Licence and Agreement from the Home Secretary.

Peter Snow’s online swingometer is a rough guide to what happens when the vote shifts from one party to another at a general election.

To find out about a swing percentage, the user clicks and drag the slider along the numbered scale underneath the wheel, move the slider to the right for a swing to the Conservatives, or left for a swing to Labour.

As the slider moves, the pendulum on the wheel will swing at the same time, with the seats changing colour to the party gaining them.

Visit the 2005 swingometer – 2001 version no longer available


The BBC provided the artwork, we were commissioned to  develop the interaction and animation model developing the assets into an interactive Flash application to be embedded into the BBC News website.


Flash interactive development

Technologies used


Other projects

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