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User Experience

Because simplicity makes sense

User experience (UX) brings the human factor into the design of technology. User experience is genuinely what establishes long-term relationships and brand loyalty. While good user experience will not guarantee success, bad user experience is a quick route to failure. Research shows that people buy experiences rather than products and services.

Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience. But regardless of how much has changed in the production process, a website’s success still hinges on how users perceive it.

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

We believe that solutions are not solely about the technology. We know a successful system or site needs to be scalable, manageable, usable and functional. While we are very passionate about technology, we also believe that visual design, information architecture, interaction design and usability engineering are key factors in the success of our solutions.

We may be passionate in these areas but we are also pragmatic, we know that different organisations, businesses or start-ups have very differing budgets and time-frames available; so we work with you to deliver the best solutions to fit your needs.

What a user feels while using a product is user experience and that relates directly to your brand and how a user feels about you.

User Profiles and Personas

Knowing your audience is the first step in UX design and enables you to develop experiences that reflect the voice and emotions of your users. Persona’s can be developed using website data, analysing your target audience and your product or brand.

Content Inventory

Knowing what you have, can deliver or need to publish to the world is a first step worth taking. Simply put a content inventory is an organized list of pages on a website. Doing a content inventory is a step towards proposing changes in information architecture (or developing one) to enhance the user experience which incorporates the user flow, findability and efficiency of the system or service.

Information Architecture

Even the best information misses its target if your customers can’t find it. We structure your information so that finding everything and anything is quick, easy and intuitive.

Information architecture is the categorization of information into a coherent structure, preferably one that most people can understand quickly, if not inherently. In user experience terms it aids the formulation of user journeys, information structure, creates order and simplifies data retrieval and so enhances communications and brand perceptions.


Usability is a subset of the user experience in that it speaks to the human’s ability to use a system or application. Usability has a great impact in creating a positive user experience; by incorporating the production of wireframes etc. these can represent the content and application layout on screen as well as many other aspects of the interface itself.


It is important to note that accessibility also contributes to the overall user experience, to increase the likelihood of a wide-spread satisfactory user-experience. Accessibility is wholly contained by usability and is important at all levels of product design. Conforming to government guidelines and best practice is important to us, you and your users. More detail on this is covered in our development section.

User Interface Design

User interface design is the overall process of designing the interaction between a human (user) and a machine (computer). It includes graphic design, information design and a wide variety of usability methods.

An interface isn’t just a facade, it’s an experience. And in the digital space, the user experience is where your brand delivers on its promise. Great experiences build brand recognition, inspire brand loyalty and, ultimately, drive business. We capitalize on your audiences’ behaviors and needs to design interfaces that are simple, efficient and satisfying.

User interface designs ultimate goal is to create an optimized mechanism for interfacing between the user and the system.

On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what it offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note the pattern?

Jacob Neilsen

User Experience

These aspects combined are what makes a user experience. This can be the difference between a sale and a lost opportunity, between lasting brand loyalty and jibber jabber on Twitter and internet forums which leads to lost business. Get in touch now to discuss your users experience requirements.

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